Markup Calculator for Selling Price, Cost and Markup Percentage

    How to Calculate Selling Price, Cost and Markup Percentage with the Markup Calculator

    Calculate markup percentage, selling price, product cost, and profit from any two values. Compare markup with margin for better pricing decisions.

    Formula

    Markup = profit / cost x 100; margin = profit / selling price x 100

    How to use the result

    Choose price from the margin needed after variable selling costs, not markup alone.

    Markup and margin have different denominators and are not interchangeable. Inputs and calculations stay in this browser.

    Calculate the right selling price based on cost and desired markup, or determine the markup percentage from known prices.

    Calculate Selling Price

    Calculate Markup Percentage

    Calculate Cost from Selling Price

    Common Industry Markups

    Grocery

    10-15%

    Clothing

    50-100%

    Electronics

    20-40%

    Furniture

    50-80%

    Jewelry

    100-300%

    Restaurants

    200-400%

    Understanding Markup vs Margin

    Markup Formula

    Markup % = ((Selling Price - Cost) / Cost) × 100

    Margin Formula

    Margin % = ((Selling Price - Cost) / Selling Price) × 100

    Markup is the percentage added to the cost price to determine the selling price. It's based on the cost.

    Margin is the percentage of the selling price that is profit. It's based on the selling price.

    Example: A product costs $50 and sells for $75. The markup is 50% ($25/$50), but the margin is 33.3% ($25/$75).

    What is markup?

    Markup is the percentage you add on top of your cost to arrive at a selling price. It is commonly used for pricing decisions because it starts from what you pay (your cost) and adds the profit you want. This calculator lets you move between cost, price, and markup depending on what you already know.

    How to Calculate Markup Percentage and Selling Price

    Selling Price

    1. Enter your Cost Price and the desired Markup Percentage.
    2. Use the calculated selling price as a starting point for pricing, then validate against market willingness to pay.

    Markup %

    1. Enter Cost Price and Selling Price.
    2. Use the markup result to understand whether a current price supports your target profitability.

    Calculate Cost

    1. Enter the Selling Price and the Applied Markup.
    2. Use the estimated cost to back into allowable COGS when you have a fixed retail price.

    Pricing notes

    • Markup is based on cost; margin is based on selling price. They are not interchangeable.
    • If you have significant marketplace fees, shipping, or returns, treat them as part of your effective cost before setting markup.
    • Use common markups as a sanity check, then adjust for brand, competition, and customer value.