Retargeting ROI Calculator for Remarketing Profit and Frequency

How to Calculate Remarketing Profit and Frequency with the Retargeting ROI Calculator

Calculate retargeting ROI, audience segment performance, frequency impact, conversion value, and remarketing returns. Compare segments before scaling spend.

Formula

Retargeting ROI = (attributed gross profit - campaign cost) / campaign cost x 100

How to use the result

Check frequency, audience saturation, and incrementality before increasing retargeting budget.

Last-touch attribution can overstate value because many returning users would convert anyway. Inputs and calculations stay in this browser.

Measure remarketing campaign effectiveness, analyze audience segments, and optimize ad frequency.

Retargeting Campaign ROI

Calculate the overall return on your retargeting investment.

Retargeting Ad Spend ($)

Revenue Generated ($)

Retargeting typically delivers:

2-4x higher conversion rates than cold traffic

Audience Performance Analysis

Analyze the performance of a specific retargeting audience.

Audience Name

Audience Size

Ad Spend ($)

Conversions

Revenue ($)

Ad Frequency Analysis

Analyze your ad frequency to avoid audience fatigue.

Ad Spend ($)

Total Impressions

Unique Reach

Conversions

Optimal Frequency Guidelines:

3-5x for awareness | 5-7x for consideration | 7-10x for conversion

Segment Comparison

Compare performance of two retargeting segments.

Ad Spend ($)

Conversions

Revenue ($)

Ad Spend ($)

Conversions

Revenue ($)

Retargeting Best Practices

• Segment by intent - Cart abandoners convert 3-5x better than product viewers
• Use frequency caps - Limit to 5-10 impressions per user per week
• Create recency windows - 7-day audiences perform better than 30-day
• Exclude converters - Remove recent purchasers from retargeting pools